A middle-aged man becomes infatuated with a model featuring in his company's advertising campaign and embarks on a charm offensive. However, cheating on his wife proves a harder task than he expected, especially since his secretary thinks his romantic overtures are meant for her. Comedy remake of the 1977 French farce Pardon Mon Affaire, with Gene Wilder, Kelly LeBrock, Gilda Radner and Charles Grodin.

When a happily married family man, who would never consider an affair, meets a beautiful woman in red, he is totally infatuated and desperate to make her acquaintance. However, as he tries out various schemes to sneak out to meet her, he realizes that adultery is not quite as easy as it looks.