Info Icon  vCal Info:

This option will allow you to add a film directly to the calendar of your PC, tablet or smartphone.

2 versions are offered to support as many devices as possible. For example HTC phones only seem to work with vcs while Outlook 2010 prefers ICS.

If your Android device doesn't support either we recommend the Invitation Processor Free app, available from:
Google Play Store

Note; Although we recommend this 3rd party app we are in no way responsible for or affiliated with it.