Advertising executive Carol Templeton is determined to best her competitor Jerry Webster at every opportunity. When an important campaign comes up, she sets out to beat him to it and clinch the deal at any price. Unfortunately for her, she fails to realise the whole thing is a set-up devised by her hated rival. Romantic comedy, starring Doris Day, Rock Hudson, Tony Randall, Edie Adams and Jack Oakie.

Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.